Top Beauty Retail Apps on Android in the US: Q2 2025 Performance

In Q2 2025, the top beauty retail apps on the Android platform in the United States displayed varied performance trends. Here's a closer look at the metrics tracked by Sensor Tower.

Bath & Body Works experienced a notable increase in weekly downloads, rising to around 46K by mid-June. Active users also surged, peaking at over 1.1M during the same period.

Ulta Beauty: Makeup & Skincare saw weekly downloads reaching approximately 22K at the end of April, with active users maintaining a steady level around 560K throughout the quarter.

Sephora: Buy Makeup & Skincare showed a downward trend in downloads from April, but rebounded slightly by the end of June with numbers nearing 9.5K. Active users fluctuated, settling around 444K by quarter's end.

Scentbird Monthly Perfume Box maintained a consistent download rate, averaging around 4.8K weekly by late June. Active user numbers saw a slight dip but recovered to approximately 16.8K.

e.l.f. Cosmetics and Skincare experienced a rise in downloads, with a peak of 4.6K in early June. Active users remained relatively stable, closing the quarter at around 19.4K.

These insights highlight the dynamic landscape of beauty retail apps in the US. For more detailed analytics, visit Sensor Tower.